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Even a good location of the house, excellent condition of the apartment and a reasonable price do not guarantee that the property can be quickly rented out. It is very important for the owner to correctly compose an ad and place it on as many sites as possible. Ready-made samples and useful tips can be found in this material.
Expert opinion
Ozerova Marina
Lawyer, specializing in inheritance, family, housing matters
We advise you to read the article on how to independently assess the market value of rent - details here.
Template for posting with tear-off leaves (word)
Sample advertisement for print (word)
Ready-made ad samples
When writing ad texts, it is important to consider that they should be as short as possible, but succinct. All information can be presented literally in 5-7 sentences, i.e. the finished text should visually look like 1 (maximum 2) paragraph.
When creating an ad, you can use the following samples:
Shape and appearance
There is no specific form for submitting a rental advertisement. It should look like it will immediately attract the attention of potential landlords.
It is necessary that the message be short, but at the same time contain all the necessary information about the premises.
If you want to present rental information on special boards, entrances and bus stops, then it must be typed on a computer and printed on a printer . Not everyone will want to read handwritten ones, even if they are written in calligraphic handwriting.
You can print on brightly colored .
This way the information will immediately catch your eye.
the main word is written on it in large font
Those who are looking for tenants for their living space will definitely pay attention to such a leaflet.
If you want to print it in a newspaper, then you should not spare money and place the information among many of the same. If possible, then it should be placed separately and you should pay for it to be bright and noticeable .
On the Internet, a message also needs to be created in such a way that it does not get lost in the mainstream. You can attach a photograph or an interesting picture .
And do not forget that it must be written without spelling errors . A person who does not know Russian is unlikely to command the respect and trust of landlords. After the ad is written, try to reduce it to the minimum size .
Find out on our website about the rights and obligations of the tenant and the landlord, as well as what the tenant must pay for and what is included in the payment for renting a residential premises.
Where to place an ad
Of course, on the most popular sites on the Internet (all other advertising platforms - TV, newspapers, etc. - are no longer popular). Text and photographs are posted on the largest portals. To understand which site is visited by a large number of users, just type a popular search query, for example, “Rent an apartment in Moscow,” and then see links on the 1st page of the TOP results.
However, on almost all portals the services for posting advertisements are paid, otherwise the text will be lost on the last pages of the search. Therefore, another good option is posting on social networks - thematic groups with a large number of users (several tens of thousands of people). You can also make a paper announcement by sticking samples on boards in the same area. But you will need to constantly ensure that no one interrupts them, so this option is less effective.
How to compose?
You can look at an example of a rental advertisement on Internet sites or come up with something creative and bright yourself.
About housing
First you need to decide what is important in a rented room . For example: the area in which it is preferable to rent an apartment, the availability of furniture, the floor of the house, the number of rooms.
The more specific conditions are indicated initially, the better.
The tenant will not be bothered by those whose housing is not suitable in advance, and those who read such a message will be confident in the seriousness of the intentions of the writer.
For options like “I’ll rent an apartment. Expensive” is very rarely paid attention to, because these types of ads are posted by real estate agencies. Still, there is no need to make too many demands. Such housing may not be available at all.
Creative about renting housing | Creu
Among thousands of identical advertisements for apartment rentals, sometimes you come across unrealistic creativity. These people managed to attract attention and, for sure, find a jelly to their liking.
The most creative advertisements for real estate sales on the Realt.by portal
“Charming, attractive, wonderful, worthy, unique, magnificent, luxurious and modern,” often, when reading an ad, you are perplexed - we are talking about the sale of an apartment or about a beloved girl... However, we are all already accustomed to such tender words addressed to real estate.
Reading hundreds of identical advertisements about “super-elite” apartments, you want to see something new and fresh. And it’s good that some sellers are still trying to stand out from the crowd. Today we will show you the most unusual real estate advertisements posted on the portal.
In this way, we encourage creative sellers and encourage everyone else to be original.
“We invite you to plunge into a fairy-tale world in the truest sense of the word!”
The sellers’ creativity could have ended with these words, and, by God, we would not have paid any attention to this ad.
But no, they moved on. really takes us into a fairy-tale world, where the apartment plays the role of the princess, and the owner plays the role of the king. Such a fairy-tale description will appeal to many kids, but, unfortunately or fortunately, they are more interested in toys than in buying real estate... The ad ends with a completely organic question: “Well, do you want to become a king or queen?
Call!!!""Not "Bounty", but also "heavenly pleasure"..." Everyone is familiar with the slogan of the famous Bounty chocolate bar, and in this case this is a good reason to use tidbits in . After all, for many, purchasing this “candy” is much sweeter than all the goodies in the world.
Avoid "stop phrases"
Avoid stop phrases such as:
cosmetic repairs required;
urgent delivery, bargaining is appropriate (this may transparently hint that you have a “black streak” in life, and you will agree to any conditions. So you can seriously lose in price with that very “appropriate bargaining”);
the apartment is small (honesty is a good thing, but it’s better to write “cosy”);
I act by proxy, the owner is in prison/hospital/army (no comments).
Condition of the apartment
The quality of repairs directly affects the cost of rent.
Even with minor cosmetic repairs, your apartment will take on a more well-groomed and tidy appearance, which will have the best effect on finding tenants.
Pay special attention to the condition of the apartment you are renting. There should be no leaking taps or pipes. Everything in the apartment should be clean and tidy. If there has been no renovation for a long time, then it is best to refresh the apartment and do some minor cosmetic repairs.
Do you need photos?
Nobody reads advertisements without photos. If you plan to rent out an apartment as expensively and quickly as possible, prepare a large number of images.
Preparing photographs that will help you rent out an apartment for more money:
- Clean up your apartment before the photo shoot. Remove small items from the space (slippers, socks, scattered items, boxes).
- Clean windows, floors and toilets with disinfectant.
- Cleanliness in the kitchen is important for the tenant.
- It is easier for a future tenant to “try on the apartment for himself” in the absence of additional items in the space.
- Affordable artificial flowers with a vase from a famous Swedish store or fruit plates help improve the quality of photos and influence the client's affection for your subject.
- Ask your friends for a good camera with a wide-angle SLR lens or use the services of a professional photographer. Photos should reflect the actual condition of the apartment, and not embellish reality. Ultimately, the future tenant will be disappointed with what he saw during the viewing and will leave for competitors.
- It is ideal to rent an apartment on a clear sunny day or under artificial lighting.
- There should be no people, animals or mirror surfaces in the frame.
- The recommended photo size for posting on the website is 1200x850.
- Don't use flash when taking pictures with your phone.
- The number of photographs for publication is determined by the resources of the site on which the object is exhibited. Upload the maximum number of images that the advertising platform allows. Website visitors spend hours looking at room options, trying out the space of an apartment. The visual picture of the future home should match the image seen.
What photos do future residents want to see:
- general photo of the house;
- view from the window;
- from the corridor to the room;
- yard;
- entrance;
- photo of corners indicating space;
- general view of the rooms, kitchen, toilet, bathroom, hallway;
- Appliances;
- bathroom;
- apartment layout.
